Dual-channel Supply Chain Pricing Decisions under Network Sales Efficiency and Equity
نویسندگان
چکیده
منابع مشابه
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decent...
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The Internet is becoming increasingly important as a sales channel. Thus, most large retail firms have adopted a multi-channel strategy that includes both web-based channels and pre-existing off-line channels. Since competition exists between these two channels, for a supply chain with a dual-channel retailer, pricing in one channel will affect the demand in the other channel. This subsequently...
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Achannel rebate is a payment from a manufacturer to a retailer based on retailer sales to end consumers. Two common forms of channel rebates are linear rebates, in which the rebate is paid for each unit sold, and target rebates, in which the rebate is paid for each unit sold beyond a specified target level. When demand is not influenced by sales effort, a properly designed target rebate achieve...
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ژورنال
عنوان ژورنال: International Journal of Advanced Engineering Research and Science
سال: 2019
ISSN: 2349-6495,2456-1908
DOI: 10.22161/ijaers.68.18